Hello, my name is Kate Danilova. Welcome to my website!

I’m a beauty journalist, content strategist, and digital marketing expert with over 15 years of experience in the beauty and media industry.

My editorial career began as Living Editor at InStyle, followed by roles as Senior Beauty Editor at Vogue and later Beauty Director—and Acting Editor-in-Chief—at Allure.

I then joined Sunday Riley, where I launched and led the brand’s editorial platform, Sunday Edit, which earned a Digiday nomination for Best Brand Publication (Print & Digital). Promoted to Senior Director of Digital Content & Strategy, I spearheaded influencer-led campaigns, integrated social commerce, and optimized digital experiences across DTC and retail channels—driving both growth and engagement.

I’m currently open to full-time opportunities, freelance projects, and creative collaborations in the beauty, wellness, and lifestyle space.